https://kasibarrow.net/home daily 1.0 2022-04-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/40918999-4090-454f-b0be-b23dca931b49/Amber+and+Kasi+B+%26+W.jpg Home https://kasibarrow.net/contact daily 0.75 2026-01-26 https://kasibarrow.net/bio daily 0.75 2023-10-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Bio https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Bio https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/9e07ff27-2b20-4cc1-9041-74b29c3beae1/Ananda+Lakeside+Realty+South+Haven+2019_0053+%282%29.jpg Bio https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/cf430ace-119c-4a07-a57d-7de0bbe4123b/Kasi+officiant%27.jpg Bio - Ordained Wedding Officiant 2016 Universal Life Church https://kasibarrow.net/portfolio daily 0.75 2023-10-26 https://kasibarrow.net/portfolio/volunteer monthly 0.5 2022-04-29 https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/f9ba8a30-69f4-4804-ae5c-e4b675456971/ELTA+logo+transparent.png Portfolio - Volunteer Experience - Eagle Lake Texas Association I moved on to Eagle Lake in 2018 and joined the association as a board director. I am an area representative and a member of the communications and activity committee. Basically, I make sure everyone on the lake knows about fun opportunities to get tother with their neighbors. I also assist with managing the Facebook page where I promote the beauty of the lake and our community happenings. In 2021, I became the editor of our print newsletter and redesigned it with a fresh updated look. I also commissioned a graphic designer to create our new logo. During my time with this organization I have contributed to a positive brand refresh, which was much needed after suffering three years of flooding. I love that I get to bring people together and promote our lake. To view PDF versions of the newsletter click the link below. My first edition was Winter 2021. You can also find access to the association Facebook page to view social media content I have contributed. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/e27f224f-4333-4385-a02e-b139995dcae0/JLK+collage.png Portfolio - Volunteer Experience - The Junior League of Kalamazoo I joined The Junior League of Kalamazoo shortly after moving to the area. I wanted to help people in my community and make new friends along the way. I never realized how much the League would impact me. My first year I became marketing chair and managed our social media accounts. The second and third year I served as the operations manager which oversees all marketing functions as well as training and meeting management. For the 2022-2023 League year I have been slated as the president elect and I look forward to leading the League as president in 2023-2024. You can click the link below to learn more about this volunteer organization. https://kasibarrow.net/portfolio/academic monthly 0.5 2022-04-29 https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0b8cd346-a577-4db1-acd5-fabae697c1db/Untitled+design+%2820%29.png Portfolio - Academic Experience - Communication Brief Class: Strategic Message Development Description: The effectiveness of corporate messages can be enhanced by careful, research-informed development. This course provides a model for designing effective marketing communication, along with detailed ideas about topics such as conducting effective stakeholder analysis, setting outcome parameters, designing messages and engaging your audience. Assignment: We were asked to create a communications brief for any company or organization of our choice. I took this opportunity to develop a plan for my real estate brokerage. Click the link below to review. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0b8cd346-a577-4db1-acd5-fabae697c1db/Untitled+design+%2820%29.png Portfolio - Academic Experience - Integrated Marketing Communication Analysis Class: Brand Image & Communication Description: In this course you will examine the power and value of branding and using consumer-based brand equity to differentiate a product, service or company from its competitors. Related issues include the way brands are created, managed and grown; and extensions under the brand umbrella. Assignment: In this assignment I compared the communications strategies of two different brands. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0b8cd346-a577-4db1-acd5-fabae697c1db/Untitled+design+%2820%29.png Portfolio - Academic Experience - CliftonStrenths Class: Capstone Description: This course is the Capstone in the Strategic Communication M.A. program. It provides practical experience in the planning and management of strategic communication projects involving the use of new and digital media. Using a service-learning format, it requires the application of managerial, communication and strategic skills to a realistic business project in a virtual team setting. Assignment: This class was a group simulation in which I joined four other students and completed a series of assignments for a fictitious company. The most intense and impactful assignment of the entire degree program was participating in a live crisis communication situation. While I am not able to share that assignment, below is a copy of my CliftonStrengths assessment. At the onset of the team formation we each submitted our top five strengths and used them to help guide our work together. Click below to learn more about my top five strengths: WOO (winning others over), Maximizer, Strategic, Communication, and Ideation. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0b8cd346-a577-4db1-acd5-fabae697c1db/Untitled+design+%2820%29.png Portfolio - Academic Experience - Assess Persuasive Messaging Class: Persuasion Techniques for Working Professionals Description: This course covers the application of principles of persuasion and compliance, focusing on the primary processes that affect the magnitude and manner in which attitudes and behavior are changed. The course also covers the interplay between audience and communicator characteristics, and message design are examined. Assignment: In this assignment I was directed to watch a commercial and then analyze the persuasion techniques used. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0b8cd346-a577-4db1-acd5-fabae697c1db/Untitled+design+%2820%29.png Portfolio - Academic Experience - Write a blog Class: Catalyst Thinking in the C-Suite Description: This course will provide organizational leaders with cutting edge research so they can continue to meet the needs of their organizations in a fast-paced global environment. A number of constructs like communication, collaboration, community, conflict, change and other ideas or constructs are central to creating change in organizations and are crucial skills to c-suite executives in organizations. Assignment: The assignment was to write a blog post for the CEO that would increase empathy among employees. I chose to encourage great listening skills. Click the link below to read. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0b8cd346-a577-4db1-acd5-fabae697c1db/Untitled+design+%2820%29.png Portfolio - Academic Experience - Effectively Communicating Social Media Analytics to Clients Class: Media Analytics Description: This course will cover basic concepts of digital analytics and actual use of live data to generate consumer insights on major aspects of a website or mobile app, such as user profiles, traffic sources, navigation patterns, conversion ratios and path to purchase. It will also cover how to interpret analytics and put it into a strategic plan. Assignment: In this assignment I was directed to write a research paper of clear relevance to the course. https://kasibarrow.net/portfolio/personal monthly 0.5 2022-04-29 https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/64522fc4-a32d-43a1-b111-194087ec41b3/Lilly+Ray+Cove.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/148bfc06-f025-455d-bf1b-c06132e6d906/Event+6.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/202e548b-e6d6-484f-85ca-b592f7895c8d/Char+9.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/5b2a89f8-19f2-482b-83d9-13c05dae112f/Open+House_0044.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/aa88c1f7-db82-45a2-882c-4a52dacc0dd5/Event+5.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/af4807d8-afb2-4a80-bbbe-80e7399dc3cf/Char+8.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/21d121b2-8409-410e-a92c-3570c3273a2e/Event+4.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/06c6e4a8-6b0d-47bf-bc82-c987f5cacd98/Char+7.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/17005340-ec4c-41c4-a182-5980136e2633/design+1.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/4754c2bc-ef33-4311-9dcc-e2ab55f1e3d9/Event+3.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/bce5964a-42ce-47d3-9245-747f702f880e/Char+6.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/e0f456b8-6887-40f8-8118-3cf2f89805b9/Design+2.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/d4238f84-fa06-485c-9992-fc5920c6d4ac/Event+2.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/c3fe6c04-467e-42e3-893e-5ca44100aec5/Char+5.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/cde180be-9b38-4a5c-8d84-708461e76bfe/Design+3.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/df334f70-d61d-47ec-b7e1-e3a42ae16487/event+1.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/c5ccec6c-cba5-4ca3-9b64-d72f341a6c96/Char+4.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/c712bb5e-61b4-4e6e-9430-e3866ddc912a/6829+3.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/9b6e17c7-bbb4-4163-b66c-13e5f50bc48c/Event+11.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/2a216bfd-7941-4d0d-84de-4eee0a0088b1/Char+3.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/a4fd259d-af2d-496a-8263-a3619507c6f7/6829+2.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/f07575b8-ab5b-42e0-9c53-c3e23ef1960f/Event+10.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/cec013db-224d-468f-94fd-1a96f650e336/Char+2.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/25250263-5c4f-416a-9e10-0a3220567b22/6829+1.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/cd8949a6-8684-45f0-b956-61b96f35fc91/Event+7.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/0c58611f-49e9-48dc-a104-51cb527ce744/char+1.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/11909d64-52b2-45f4-8ef7-3540559c40e3/Event+8.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/6c818431-80ed-4d88-880b-63a04208a6d2/IMG-8670.JPG Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/8ab80d81-d9ea-4f9a-897f-497edc95c69c/Event+12.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/3ea53689-31ab-4601-8458-f933afdb13f1/IMG-0058.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/8cbc1d18-8153-4c30-92dd-18ff8fdbbd59/Event+9.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/b8a25e93-edc4-4fd1-9f93-324efc4d381d/Event+13.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/a840fb20-63a4-4680-b74b-d569627dc159/Event+16.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/cecdf0e0-cede-4974-ae13-2fb22b19e672/Event+15.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/77dd795d-0ddb-4104-8aa9-6663f83a461d/Event+14.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/f3fb5693-ce72-463f-ac3d-a020f73b73ff/Event+19.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/ad3ee738-fb8d-4433-a26a-5e147ea2ffd9/Event+18.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/202b6f26-ec3c-43e0-94d7-efc159762f1c/Event+17.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/c780f13b-fb90-474b-a9b9-b6c4a91f3b3c/Event+28.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/e0098ca5-713a-47ac-874b-631d5783726f/Event+27.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/f85b9621-0cf7-43fd-b752-244635c2a7d7/Event+26.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/74b0e6bb-a067-40b3-a96f-b5f8881c7c7b/Event+25.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/548bbba8-3a1c-4bf9-bebf-86dc0aaeab8e/Event+24.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/d90bdeaa-4e2a-4ded-995a-8781a9c8c109/Event+23.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/68739f5f-8680-4493-b786-d176b479d5f7/Event+21.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/c292d876-27cc-4811-b69e-292a76ddb60e/Event+20.jpg Portfolio - Personal Brands https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/b9714424-5229-47d0-9423-e146e812f2fe/Barrow+%26+Co+Creative+green.png Portfolio - Personal Brands - Barrow & Co. Creative My latest adventure is the creation of a marketing agency. I’ve taken my years of experience managing communications, combined with my education in strategic communications from Michigan State University, to launch this new business. During the start-up phase I have quickly secured multiple clients in a variety of industries and look forward to growing this venture! https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/eb62f8cc-45b4-4fb0-a9c8-001c57742349/Business+Card+crop.jpg Portfolio - Personal Brands - Ananda Lakeside Realty I earned my real estate license in 2010. When I relocated to a new market in 2017, I decided to open a boutique real estate firm, focusing on lake properties. Click the link below to visit the website and learn more. I have managed all aspects of branding and communications for this entity. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/7b4b3e34-670f-479b-b6ff-8c91438b264a/Ananda+Properties%2C+LLC+Logo.png Portfolio - Personal Brands - Ananda Properties My husband and I own a Northern Michigan vacation home and Lake Michigan boat slip that we rent out. We plan to continue to grow our portfolio over the years. As a real estate broker I manage all aspects of the business as well as branding and communication. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/016b2e4e-dfab-48d0-b730-45626ca9ad57/Ananda+PP+logo.jpeg Portfolio - Personal Brands - Ananda Paddle & Pop Up Yoga After earning my yoga teacher certification I went on to specialize in paddleboard yoga. I have been teaching classes at my lake home since 2019. I had the logo commissioned by a local artist. In addition to teaching, I manage all aspects of the business, including branding and communication. Click below to view the YogiKasi Facebook page. https://images.squarespace-cdn.com/content/v1/62505209c102451cd621462e/82ed5a23-cc9f-4e32-91e7-8935f46bdebb/Marco+Island.jpg Portfolio - Personal Brands - Events, Charcuterie, & Interior Design One of my greatest passions is design. I love to throw a memorable party and transform spaces. View the galleries below to see some of my favorite projects.